When Clean Line Energy's Grain Belt Express shell company recently filed a notice of intent with the Missouri Public Service Commission, opposition to the project exploded.
Hundreds of landowners came together at public education meetings and the media took notice. This video was part of a story in the Kansas City Star.
Hundreds of landowners came together at public education meetings and the media took notice. This video was part of a story in the Kansas City Star.
The video has drawn the attention of affected landowners, citizens, elected officials, and other entities I'm not at liberty to reveal. Ut-oh, Grain Belt Express, another race lost right at the starting gate! Missouri may be your worst nightmare yet! You see, the opposition to your projects is getting better and more knowledgeable. And there are thousands of us in multiple states.
The video has also drawn the fascination of other transmission opposition groups who want to replicate it. But first, they have to determine why this video works so well.
It's the people. The KC Star used a variety of interests and personalities in their video. The people are very, very real. They aren't making complicated arguments, they are simply speaking from the heart. The emotion is raw and the viewer identifies with the landowners.
Contrast the landowners with the little vignettes of Grain Belt manager Mark Lawlor that have been interspersed here and there. At best, he's Waldo come to life, creeping around in all sorts of places, hoping you'll notice him. At worst, he's been called an unblinking alien by someone who viewed the video. Point here is that he's emotionless and boring and comes off as an uncaring corporate stooge.
The video has also drawn the fascination of other transmission opposition groups who want to replicate it. But first, they have to determine why this video works so well.
It's the people. The KC Star used a variety of interests and personalities in their video. The people are very, very real. They aren't making complicated arguments, they are simply speaking from the heart. The emotion is raw and the viewer identifies with the landowners.
Contrast the landowners with the little vignettes of Grain Belt manager Mark Lawlor that have been interspersed here and there. At best, he's Waldo come to life, creeping around in all sorts of places, hoping you'll notice him. At worst, he's been called an unblinking alien by someone who viewed the video. Point here is that he's emotionless and boring and comes off as an uncaring corporate stooge.
It's that contrast that makes this video work so well. None of the participants had any idea during the filming that the finished product would be so brilliantly edited. It's pure kismet, and it's a home run start to Missouri's successful battle against Grain Belt Express. Well done, Missouri, well done!
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