The "squabble" got national coverage in Business Week recently, although the reporter seems to be among the larger crowd who just doesn't quite get it and is merely attracted by the bizarre nature of the whole spectacle... kind of like slowing down to rubberneck at the scene of an accident just to see if there are any severed heads rolling around in the median. For instance, the reporter thinks the competition tit for tat series was about... basketball (it was dodgeball!) Julie must have had a deprived childhood. Business Week also attributed one of AEP's commercials to FirstEnergy (the lunch ladies). Umm hmm... you two sure are getting out a coherent message. Too bad that message is... WTF?
AEP seems oblivious that their own arrogance is sneaking up behind them and baring its teeth to take a bite. But then again, why should they care when they have PUCO on a leash?
AEP has re-focused their issue on commercials shamelessly fear-mongering about jobs. Some are just plain old sappy. Thomas Edison would be ashamed of you, AEP! Unfortunately, the only ones they're scaring with this commercial are their own employees. Was that what they intended?
No matter, the ads sort of fall flat because they direct viewers to "Fair Energy Ohio dot org" and use the logo from that site, which AEP dumped after being accused of running a front group. AEP must have forgotten that they re-directed that url to go to Pablo the AEP Answer Man's website, which doesn't correlate with the targeted destination in the commercials and makes the average person think they typed something wrong, or worse yet, got hoodwinked into visiting AEP's website through propaganda. Nice going, nincompoops!
FirstEnergy is running as fast as they can to catch up. They actually produced a creative commercial all by themselves, so you can toss them a doggie biscuit. Yeah, I know it's kinda cheesy and they're probably lucky some postal worker didn't happen by when they were abusing that mailbox and, well, go postal on them.
Next, FirstEnergy has been paying attention in class and attempts to stir up a little of that old "PUCO is AEP's lapdog" sentiment that caused such a ruckus earlier this year. Unfortunately, they weren't quite dumb enough to make a commercial that comes right out and says so. It's kind of like walking through a mine field to get that message across without alienating PUCO, isn't it? So, FE experimented with a couple of different ways to get the job done without leaving fingerprints. The newspaper editorial from one of FE's lapdogs. "Too bad, all but one member of the PUCO appear determined to serve AEP first." The opinion from one of those angry small business owners, where PUCO is placed in position to look like the peoples' hero, but is actually intended to dredge up the old PUCO lapdog scenario. Eh... it's not really working. They should get the guy who
Oh, wait... that just wouldn't be sporting of me, now would it? Keep tippy-toeing through the mine field and listening for that telltale "click," FE!