"Grain Belt Express will be seeking regulatory approval for this plan, which would also allow for project construction to proceed prior to approval in Illinois. In the meantime, as the proposed changes do not affect the approved route, project development activities are proceeding based on existing regulatory approvals.”
And then I got to the end of the letter. The last paragraph positively smacks of poorly concocted propaganda.
Positive Energy: Pass it Along
Finally, 2020 has brought some significant challenges to the world. We believe that Positive Energy is needed now more than ever. Grain Belt will bring affordable power for families and businesses, jobs for workers, and local investment in school districts, and public services - that's positive energy. With everything going on in 2020, we want to pass along positive energy to you, and hope you do the same. These days we all need it.
For more information about the project visit the project website at www.GrainBeltExpress.com
and Follow us on Facebook at https://www.facebook.com/GrainBeltExpress.
Did Invenergy and its PR contractors have a virtual meeting lately where landowner distrust and hatred were discussed as a problem to solve? Did they cook up a new marketing slogan to deploy on landowners in order to make "feel good" happen while reading a letter talking about acquiring easements, and distract the landowner to engage with GBE for a positive reason? Geek out, public relations geeks!
The new branding statement is "Positive Energy." It's capitalized like a proper noun. It's designed to pop up with annoying frequency in GBE's marketing to landowners in order to replace all those hateful thoughts about GBE with Positive Energy!
Convinced that Positive Energy was some poorly designed marketing ploy, I took GBE up on its invitation to visit their Facebook page because I was pretty certain I'd find a glowing roll out of Positive Energy on social media. I wasn't disappointed. In fact, the whole exercise made me laugh for hours.
On GBE's Facebook page, there was this video. *
With everything going on in the world right now, we couldn’t think of a better time to focus on the positives. We’d love to hear your stories. We’ll start – We’ve been working with landowners across the country to build clean, reliable, low-cost energy solutions for communities. Let’s keep that energy flowing! Tell us stories of positive energy being passed in your community.
Katie Hatfield-Edstrom
I've noticed more of those sidewalk share libraries pop up in our community lately. I love seeing them and so does my kiddo. The idea is so simple...give what you don't need anymore and take what you do. I've also seen small community pantries with non-perishables and small farmer stands. In times like this, it is nice to see people thinking of how they can share and help others out. I guess the food and books are just the Positive Energy that feeds our souls these days!
I found it completely irresistible.
Considering that Katie was the only commenter, and had her comment answered by "Grain Belt Express" saying "We love that!", I got a little curious about who was using the "Grain Belt Express" account as their sock puppet. So, I asked:
Make sure the branding slogan is in caps, Katie from HDR, Grain Belt's public relations contractor. Nice touch! I just hope some other HDR employee is using the GBE profile, and you're not talking to yourself.
So, I renew my question... Who do? Who? Who do you think you're fooling, Katie, HDR and Invenergy? Your attempts to change landowners' feelings about GBE don't seem to be working. I'm not sure you really understand the problem you're trying to solve.
You've got to get up pretty early in the morning to fool a farmer.
Positive Fail.