So, what pretense are they using this time? "Strategic Communication for Transmission Projects." Well, at least they have abandoned the charade that their public relations fabrications are about "participating with the public" this time.
Instead, it's all about manipulating public opinion, or so they think. Topics include:
How Utilities Effectively Manage the Media
Industry experts will discuss how to frame and "sell" transmission projects as the beneficial investments that they are on behalf of the customers. Attendees will learn how these energy executives keep messaging succinct, consistent and well-positioned. Panelists will discuss successful strategies and tactics for interacting with the media.
Is this really about educating the public about the truth and reality of transmission, or is it about "selling" a fantasy version of transmission that doesn't include any detriments or drawbacks? Sorry, that ship has sailed. The public simply doesn't believe you anymore. And reporters hate you and all the smoke you blow up their ass.
And speaking of "selling," I'm starting to wonder if EUCI is more about selling the products and services of its "instructors" to conference attendees:
EMF: What the Public Wants to Know and Why It Matters to Your Project
Public concern about electric and magnetic fields (EMF) and related potential health effects began in the late 1970s in association with higher voltage transmission lines and desk top computers. While concern about the latter has largely diminished, concern about EMF from transmission lines and substations continues and is sometimes a major issue in the siting and permitting of these facilities. Our experience demonstrates that presenting technically accurate comparisons of exposures from existing and proposed facilities provides a good context for communicating with the public. Sharing the results of experimental and epidemiology research studies and the perspectives of national and international health and scientific agencies is an effective method to assuage public concern. This session will teach you how to get the science right in your public outreach messages about EMF.
William H. Bailey, Ph.D., Principal Scientist, Center for Exposure Assessment & Dose Reconstruction, Exponent
Here's what the public really wants to know about EMF:
The professional opinion of a local physician, not the opinion of a company-paid, industry-funded "scientist." Sorry, transmission developers, you just can't buy local credibility.
But, the real fun is at the "post-conference workshop" where the blind will lead the blind in this exercise:
Utilizing Mediation and Negotiation Skills to Diffuse Project Opposition
Inevitably, utility infrastructure projects draw some opposition, in person or through social media. This workshop is designed to identify the real issues behind project opposition, and to utilize mediation and negotiation strategies to gain support. Participants will explore the dynamics of conflict, perceived power imbalances, communication skills, and neutral positioning. Utilizing skill building exercises and strategies for reaching agreements, attendees will learn how to be an effective medium between the project owner and project communities. You will also learn effective strategies and tactics, and share in resolving real opposition issues from current and past projects. You are encouraged to bring your current project issues to develop a resolution strategy.
Identify the concerns behind opposition
Evaluate when and when not to utilize social media to counter opposition attacks
Demonstrate how to properly communicate your message through application and critique.
Knowing your demographics and what is important to your project community
Understanding how to communicate project needs
Utilizing data to create visuals showing system constraints, demand, growth
Educating the opposition through clearly understood messaging
Opposition Working Groups
Seeing your project from the view of the opposition
Working group structure
Using project benefits to the communities advantage
Formulating the strategy of "give and take"
Evaluating how to answer questions such as:
Why not go underground?
Will this harm my property value?
Should we be concerned about EMF?
Developing resolution strategies for your current project opposition
I do like the new theme I see running through all EUCI's more recent transmission opposition workshops, though. The acknowledgement that opposition has changed, the public is more knowledgeable than before, and that transmission developers are embarking on a strange, new world where their opposition is increasingly organized, strategic and successful is a nice change of pace. Because the first step on the road to recovery is admitting you have a problem, right, EUCI?