It's one of the tenets of power company strategy to get power lines approved. It's an ad hominem way of winning, not through logic, but by coloring opposition as selfish and ignorant, and therefore removing them from the argument.
I came across a presentation that was recently presented to the Energy Bar Association entitled "Current Issues and Challenges in Electric Transmission Siting." This is one of the best looks you're going to get at how they perceive you. Because perception is often reality, opposition simply must acknowledge and come to know this point of view as well as their own in order to succeed.
According to this presentation, we hold bake sales, communicate using social media, intervene in state approval processes, and participate in legislative action. Because this is what the transmission owners prepare for us to do, these are the tactics they will prepare to defend.
This article gives the power companies some advice on how to thwart NIMBY. That it's misguided and doesn't work isn't why I include it. It's a good look at their game plan.
Do not play the role the transmission owners have written for you. Think and act outside the box. This is where you will find your successes.
Transmission siting tactics are very old. Transmission projects have been using the same tired playbook for years. Successful opposition must break out of the mold.
There's a book every transmission opponent must read. RIdiCuLous RICL blogger Scott Thorsen talks about this book here.
I suggest every transmission opponent get a copy. You will identify with the tactics used to thwart citizen opposition to a transmission line constructed in the 1970s. Transmission owners and their hackneyed public relations stooges are still deploying the same tactics. If you see yourself doing any of the things that were unsuccessful or a waste of time in this book, stop and reassess.