FirstEnergy finally abandoned their loser ad campaign and has upped their budget to create a real commercial that answers one of AEP's very creative commercials, the "dodge ball" commercial.
In FE's version of the game, AEP runs from the game and hides behind a bunch of little kids. I give it a 5 on the scale of creativity, but you just can't quite dance to it. I said creative, FE! Isn't there one among you who's twisted just enough to be truly creative? Keep trying, I know you can do it!
The only real humor to be found in the commercial is the actor FirstEnergy hired to portray themselves... young, good looking and athletic. I'm sorry, but I've seen you guys before, and I didn't see anyone even close to that guy. Character FAIL!
So, what are these companies fighting about anyhow? I know you are all insanely curious. Here's a simplistic explanation: FirstEnergy is buying electricity AEP generates at bargain basement prices and then marking it up in order to resell it to AEP customers at lower prices than AEP charges. AEP makes money by competing to sell electricity it generates, and FirstEnergy makes money by being the middleman and reselling it to you at a lower price. What's at issue here is the amount AEP can charge for its electricity. AEP wants to raise the price so that FirstEnergy can no longer make a big profit as the middle man. This would effectively kill the current competition going on in AEP's Ohio service territory and stop AEP's customer migration to FirstEnergy and other competitive suppliers. To further simplify, it's all about money. Both companies are greedy shysters who are milking consumers for every dime they can. Neither one is any better than the other. You might as well toss a coin, or make your selection based on how hard their commercials make you laugh. The company with the funniest commercial wins the customers!