Hundreds of landowners came together at public education meetings and the media took notice. This video was part of a story in the Kansas City Star.
The video has also drawn the fascination of other transmission opposition groups who want to replicate it. But first, they have to determine why this video works so well.
It's the people. The KC Star used a variety of interests and personalities in their video. The people are very, very real. They aren't making complicated arguments, they are simply speaking from the heart. The emotion is raw and the viewer identifies with the landowners.
Contrast the landowners with the little vignettes of Grain Belt manager Mark Lawlor that have been interspersed here and there. At best, he's Waldo come to life, creeping around in all sorts of places, hoping you'll notice him. At worst, he's been called an unblinking alien by someone who viewed the video. Point here is that he's emotionless and boring and comes off as an uncaring corporate stooge.