Here's an article about "coalition building" and how to deceive the public to get your corporate money-making scheme approved by regulators.
This PR twit gives the game away with her self-promotional bragging... isn't that always how the arrogant defeat themselves?
What I found completely ridiculous is that she never mentions who is supposed to pay for her services. According to her article, the coalition just springs out of thin air with a "leader" and a "coordinator," pretending that her company just did this out of the goodness of their hearts. Of course, we know that the corporation with the financial interest in the project pays the PR company, the "leader," and all the coalition expenses. And if the corporation is really stupid, they do it with ratepayer or public funds, like PATH did.
"Credibility can often be elusive for a company trying to build a valuable yet controversial infrastructure project. In spite of best intentions and costly efforts, the public’s perception is often centered on corporate self-interest rather than a larger public benefit."
All corporate actions are self-interested and based on making a profit. There is no consideration of "public benefit" taking place in boardrooms, it's all about making money for their shareholders. Credibility is even more elusive for a company trying to deceive the public with a fake "coalition" front group that is publicly exposed as a lie. Rather than building front groups to attempt to influence public opinion and regulatory approval, corporations could try to earn respect the honest way. However, because corporations are inherently dishonest and oh so arrogant, they persist in the same old game. The public is catching on! Front groups only end up causing even more credibility problems for the corporation and result in dead projects. Isn't that right, PATH?