Allegheny has also embarked on an ad campaign regarding the issue (!) to compete with StopPATH's ad campaign. There's about a $million$ differences between the two -- StopPATH is paying for their own advertising while PATH is charging electric ratepayers in 13 states for their ad campaign (and making a 14.3% profit on every dollar they spend). YOU get to pay to watch or read PATH's commercials/advertisements, doesn't that sound equitable?
Sometimes, you just can't compete.